UBA Masterclass: 3 easy steps to effective tone-of-voice guidelines

Tone of voice is an essential part of a brand’s identity: it influences how a user perceives your brand as well as their relationship with it.

That’s to say if it’s rolled out consistently across all your touchpoints.

It’s all-important to have good communication and collaboration with copywriters to create content that stays faithful to the brand's identity and guidelines. Copywriters need precise and clear guidelines to perfectly convey your brand identity through words.

On 31 March, Emakina Storytelling Manager Sarah Claeys will be hosting a UBA Online Master Class to help you understand:

• The importance of tone of voice in brand experience
• How to maintain a coherent style on all touchpoints
• A copywriter's point of view and their requirements to work efficiently
• How to establish crystal-clear guidelines in 3 simple steps.

So, if you work in content creation, branding, strategy, social media, CRM or other related fields, don't hesitate to register for this top-notch online course. Sarah will teach you everything you need to make tone of voice a cornerstone of your brand identity.